The internet which we know today, had its inspiration way back in the 1960’s when J.C.R Licklider, Vice President of Bolt Beranek and Newman, Inc. proposed for a global network in his paper ‘Man Computer Symbiosis’. His idea was “to have a network of computers connected to each other by wide band communication lines. These would serve the purpose of libraries along with anticipated advances in information storage, retrieval and other symbiotic functions”. This vision of universal networking is what led Robert Taylor to initiate the ARPANET (Advanced Research Projects Agency Network) development.
What is EMAIL?
Firstly, let us define what it is. To say in the simplest of words, email or electronic mail is a method of exchanging messages (ideas, information, etc.) between individuals or a group of individuals using electronic devices. The email that we know of today, took its form by the mid-1970’s even though it was introduced for limited usage since the 1960’s.
Interestingly, email has had an important role in the creation of the Internet. The conversion from ARPANET to the Internet during the early 1980’s is what produced the core current services of this communication system. With the current state of technology, the internet is growing day by day, the world is not going to slow down and in that fast-paced world, slow modes of communication won’t survive. Therefore, in order to stay connected, technology is what we will have to rely upon.
Contribution to Digital Marketing
Call it co-incidence or destiny, but companies started using digital marketing as a tool for better business the same time the internet started to bloom. Since business has always been about staying in touch with your customer, companies rely greatly on technology for this and in today’s world they are where their customers are; on the internet. Despite all the jazzy tools for digital marketing, emails still remain a very effective mode of generating new leads and getting customers to purchase new goods/services over and over again.
This chart shows the conversion rate between the percentage of mails sent during different hours and the percentage of transactions resultant from them. Email marketing had many advantages such as low cost, easy segmentation, immediacy, global, easy creation and high returns on investment. In case you were wondering whether in this day of Facebook and Instagram people still work on emails, so far, 121,317,348, 986 mails have been sent. This is a per second data!
If you are a company and are wondering how you can improve your email marketing, here are the details of a few tools which can help you out!
1) Constant Contact:
Constant Contact is one of the fastest and largest growing email marketing services in the world. It has a user-friendly interface and also offers online training services as well as live seminars for one to quickly learn the basics of email marketing. It offers services such as management of contacts, email lists, templates, and many more. Each account gives access to easy tracking and reporting, built-in social media sharing tools, etc. Constant Contact has a 60-day free trial after which it costs a mere $20/month.
Litmus is highly versatile tool which allows us to test and track email. One can test their emails in traditional web based clients and also on popular mobile devices such as Android, Apple and Windows. It helps in generating a test email to an address so that we can send it to our ESP, which will show us the desired browsers, ISPs and devices. The ESP tracking report helps you to get the subscriber data, i.e. how and when was the email opened, time spent on reading it, etc.
Litmus comes with a 7-day free trial. The basic version costs $79/month, while the Plus version can be availed for $149/month. It also has a Premium version which costs $399/month.
ConvertKit is an upcoming, strong email marketing platform suitable for professional bloggers, authors, and marketers alike. It has user-friendly interface and allows easy content upgrades along with incentives with email signup forms. One can easily segment their contact lists into those who are interested and existing customers. It offers an extensive knowledge base along with auto-responders which allow you to send drip emails. ConvertKit plans start at $29/month and go further up as per the services chosen. There is a 30-day refund policy for users if they are not satisfied the services.
ActiveCampaign combines 4 activities together, vis-à-vis email marketing, automation, CRM and sales. It provides all the tools required in order to create, brief and smarter email campaigns. One can segment their contacts on the basis of actions, location, social data, etc which allows to cater to different needs all at once. The targets get specified and additional data about the contacts can be availed using only their email IDs. ActiveCampaign integrates seamlessly with third party software such as WordPress. It also allows you to add relevant content to the emails based on the data collected adding a personal touch. The pricing starts at a low $9/month but may go higher as per the services opted for.
GetReponse is an immensely popular email marketing service provider. It has a user-friendly interface making email marketing easy for small businesses and beginners. It offers marketing automation tools which allows users to create smart campaigns, segment contacts and also send target emails to specific groups. GetReponse offers testing, tracking and also integrates with third party lead generating softwares such as Salesforce, Zendesk, etc. It comes with a 30-day free trial and thereafter the pricing starts at $15/month.
Go ahead, make it big. Do not forget the old and precious Email to emphasize on your Digital Marketing goals!